When you visit the Site, we automatically collect certain information about your device, such as your browser type, IP address, time zone, and installed cookies. We also track your activity on the Site — such as which pages you visit, what brought you to the Site, and how you interact with the content. This is called Device Information.

We collect this using:

• Cookies – Small data files with anonymous identifiers. Learn more at allaboutcookies.org.
• Log files – These record IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web beacons/tags/pixels – Used to understand how you browse and engage with the Site.

If you make or attempt to make a purchase, we also collect Order Information, such as:

• Your name, billing and shipping addresses
• Email address and phone numberPayment details (credit card, PayPal, etc.)
• Email address and phone numberPayment details (credit card, PayPal, etc.)

When we refer to Personal Information, we mean both Device and Order Information.

We use your information to:

• Fulfill and manage orders (payments, shipping, confirmations)
• Communicate with you
• Screen orders for fraud or riskProvide product updates or promotional emails (based on your preferences)Improve our website and marketing performance (analytics and insights)
• Provide product updates or promotional emails (based on your preferences)
• Improve our website and marketing performance (analytics and insights)

If you make or attempt to make a purchase, we also collect Order Information, such as:

• Your name, billing and shipping addresses
• Email address and phone numberPayment details (credit card, PayPal, etc.)
• Email address and phone numberPayment details (credit card, PayPal, etc.)

When we refer to Personal Information, we mean both Device and Order Information.

We only share your Personal Information with third-party services necessary to operate our store and improve your experience.

Examples include:

• Google Analytics for website usage insights. Learn more here: google.com/policies/privacy
• Shopify for powering our store. Read their policy here: shopify.com/legal/privacy

Opt out: tools.google.com/dlpage/gaoptout

We may also share information when required by law or to protect our legal rights.

We may use your information to serve targeted ads you’re likely to find relevant.

To learn more: networkadvertising.org

You can opt out of personalized ads by using the links below:

• Facebook: facebook.com/settings/?tab=ads
• Google: google.com/settings/ads/anonymous
• Bing: bingads.microsoft.com

Or through the Digital Advertising Alliance opt-out tool

Our Site does not currently respond to “Do Not Track” browser signals.

If you’re located in the EU or UK, you have the right to:

• Access your personal data
• Request corrections, updates, or deletions
• Object to processing for direct marketing

To exercise any of these rights, email us at teamusa@bythlon.com

Please note: your information may be transferred outside of Europe, including to the U.S. and Canada, for processing.

We store Order Information for our records unless and until you ask us to delete it.

We may occasionally update this Privacy Policy to reflect changes in our practices or legal requirements.

For questions or complaints regarding this Privacy Policy, please contact us at:

teamusa@bythlon.com

Bythlon USA
9F, 1145 Market Street
San Francisco, CA 94103